reciprocity

Christmas gift theory

‘Tis the season to think about the things that people do at Christmas – or at least some people in certain cultures. Let me take you on a whistlestop tour of some ideas from economics, anthropology and sociology that might cast some light on the practice of giving gifts that is so central to contemporary celebrations at this time of year.

Does Google give gifts?

Google’s business hybridises a novel form of giving with a novel form of advertising in one of many economic forms that simply do not fit with the old understandings of the economy: forms that we can make more sense of as complexes of interacting economic practices.